IT’S easy to get a bit confused in the mad rush of bargain hunting on Amazon Prime Day.
The two-day event offers shoppers the chance to snap up incredible deals on everything from Echo Shows and Kindles to Apple Airpods and vacuum cleaners.
Amazon Prime Day will take place on 12-13 July
It will take place on 12-13 July.
The event is a great chance for Amazon Prime members to snap up big savings on items across all categories.
But trying to work out if you’ve actually bagged yourself a bargain can be a little bit tricky.
Dubbed as “Britain’s Coupon Kid” and known for his bargain-hunting skills, Jordon Cox told SE that you can get the best deal by doing some research and being shopping savvy.
He explains his top four tips for Amazon Prime Day.
Keep an eye out for Amazon products
Thousands of price cuts will be rolled out over the two-day bonanza, with mega offers on Amazon’s popular own-brand devices among the highlights.
The online giant also offers various promotions around some of its most popular subscription services, such as Amazon Music and Amazon video.
“Prime Day is usually one of the cheapest times of year to buy Amazon products, such as Amazon Echo, Echo Show, Kindles and more,” said Jordon.
Don’t ignore older gadgets
Deal-hunters will have two days to look for the very best offers from Amazon.
Some of the most popular categories in previous years have been tech and gaming.
But Jordon says it’s important not to get distracted by the newest and flashiest models, when you could be missing out on a great deal on some slightly older devices.
He added: “In years past, it has been cheaper to buy items on Prime Day than Black Friday.
“But be aware that the biggest discounts will come on older generation tech.”
Don’t be caught out by quick deals
Lightning deals are one of the main draws of Prime Day with new offers popping up every few minutes.
The idea is to offer discounts on specific items for a limited time.
While they can help you to save money if you buy during the time frame, you could be drawn in to buying items you don’t actually need or want.
Jordon says its important to stay savvy and not jump at the first deal you see.
He said: “Don’t be sucked in by lightning deals, as there will be a lot of items on here that perhaps you don’t need.
“Avoid unnecessary spending if you can, and keep a list of the things you need.”
If you don’t need it in the first place, you’re not saving money buying it – you’re actually spending money you didn’t intend to.
Do your research
It’s important to always shop around and compare prices online to make sure you really are getting the best deal out there.
Jordon recommends using sites like CamelCamelCamel and Pricey Spy to look at price changes throughout the year.
They are handy tools for shoppers to check if the discount on a particular item is really worth it.
Jordon says: “Before you buy anything on Prime Day, it’s a good idea to check CamelCamelCamel.
“This is a price history tool that tells you what the price of any Amazon item has been in the past.
“This can tell you if the ‘Prime Day Deal’ they’re offering is a good one – or if it’s probably not the best time to buy.”
When is Amazon Prime Day 2022?
Amazon Prime Day will take place on 12-13 July this year.
The deals usually begin at midnight and run until 11.59pm the next day, giving shoppers plenty of time to snap up bargains.
How can I take part in Prime Day?
Amazon Prime Day deals are only available to Amazon Prime members.
You can sign up for a 30-day free trial if you have never signed up to Prime before.
Doing this will mean you have access to the sale deals during Prime Day, with the same perks as regular members.
Just sign up on the Amazon website – but remember to cancel your membership before the trial is up to avoid paying the £7.99 a month, or £79 a year fee.
Where can I find the best Amazon Prime Day deals?
The best place to find the latest deals as they are launched is by heading to the Amazon Prime Day hub.
From there, you will be able to go through the categories that you’re interested in.
Amazon also say that using their Watch List will help you to spot any lightning deals.
Shoppers can download the Amazon app, set up deal alerts with Alexa devices and sign-up to the newsletter to stay updated on deals.
I’m a student – can I take part in Amazon Prime Day?
Students who have a Amazon Prime membership can take part in the shopping event.
An Amazon Student subscription has a reduced monthly cost of just £3.99, or £39 a year.
There’s also a free six-month trial, which gives students full access to all the offers and perks.