MORRISONS shoppers have been left shocked over the price of instant coffee.
The supermarket giant has been slammed over the “insane” cost of Nescafe Gold Alta Rica coffee.
Shoppers have slammed the supermarket over the price of popular instant coffee
Posting on the Facebook group Extreme Couponing and Bargains UK, Angela Howells-Owen said: “Popped into Morrisons yesterday to pick some coffee up (Nescafe Alta Rica) and got to the till and it scanned at £9.00.
“I obviously queried it and they said it was correct! Got a refund and went to Home Bargains.
“Just sharing in case any body else buys it as part of a big shop, I don’t always check.”
Indeed the coffee is priced at nearly a tenner on the Morrisons website.
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The supermarket is charging customers £9 for a 190g jar of the Alta Rica instant coffer – a whole £3.50 more expensive than the price offered by other supermarkets including Asda, Ocado, Tesco and Waitrose.
In response to Ms Howells-Owen’s post, Aileen McCallum slammed the supermarket and said: “Morrisons is starting to take the p**s with their prices on just about everything.
“And I’m not talking about five to 10p. Sometimes it is quite a bit extra. Soon mounts up if you’re purchasing quite a few items.
“My dog’s food has gone up 60p in a couple of weeks, a Morrisons’ loaf from 45-89p. Then had the cheek to put it on offer at 85p. Although it’s my closest, I’m gonna start shopping elsewhere.”
Another customer said: “I stopped shopping there, I was a loyal customer for years. But cannot justify these insane prices.”
We’ve listed below how much Nescafe Alta Rica costs at a whole host of retailers.
Amazon
Amazon sells the 190g jar of Nescafe Alta Rica instant coffee for £5.50.
This works out at £2.89 per 100g of coffee.
Customers can also pick up a 95g jar for £3.
Asda
Asda sells the 190g jar of Nescafe Alta Rica instant coffee for £5.50.
This works out at £2.89 per 100g of coffee.
Customers can also pick up a 95g jar for £4.50.
B&M
B&M sells 100g jars of Nescafe Alta Rica instant coffee for £3.49.
So it’s not the cheapest option when it comes to value per 100g of coffee.
Customers would save more in the long term if they were to buy a 190g jar for £5.50.
Iceland
Iceland only stocks the smaller 95g jars of Nescafe Alta Rica instant coffee.
These cost shoppers £3.50.
But these are great value for money if you’re only after a small jar when compared to other retailers.
Morrisons
Morrisons sells the 190g jar of Nescafe Alta Rica instant coffee for £9.
This works out at £4.74 per 100g of coffee.
Customers can also pick up a 95g jar for £4.75.
Sainsbury’s
Sainsbury’s sells the 190g jar of Nescafe Alta Rica instant coffee for £8.50.
This works out at £4.47 per 100g of coffee.
Customers can also pick up a 95g jar for £3.
Tesco
Tesco sells the 190g jar of Nescafe Alta Rica instant coffee for £6.50.
However, Clubcard members can get the same jar for £1 less at £5.50.
The supermarket doesn’t stock the smaller 95g jars.