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Major supermarket launches nationwide loyalty scheme – here’s how it works

A MAJOR supermarket has introduced a nationwide loyalty scheme just as the price of food and essentials skyrockets.

This will be the first ever loyalty scheme offered by the popular supermarket, says MoneySavingExpert.

A major supermarket has introduced its first ever loyalty scheme nationwide

Asda is introducing its ‘Asda Rewards’ loyalty scheme across the country, after first trialling it in 16 stores in West Yorkshire and the West Midlands last year.

The change means shoppers around the UK can earn Asda vouchers to get them money off their grocery bill.

The scheme is available across all 633 of Asda’s UK stores.

To find your nearest one, you can search on this handy store locator tool.

How does it work?

To take part in the loyalty scheme, you’ll need to download the Asda Rewards app which you can find on the Apple App Store and Google Play store.

You’ll need to have an account – if you don’t, it’s pretty easy to sign up. You’ll just need to pop in your name and a couple other quick details.

Then, you can earn cash rewards known as Asda Pounds when shopping in store and online.

You’ll just need to scan the barcode on the app at the checkout. If you’re shopping online, just make sure you’re logged into your account, and then browse as normal.

Usually you can buy certain “star products” which are a mix of branded and Asda own-brand items.

You can see a full list in the dedicated section of the Asda Rewards app, but they’re also marked when you’re shopping online at Asda.com.

These allow you different deals on a range of items. Some examples from today include:

  • £2.50 on a 12-pack of Andrex toilet roll
  • 10% back on a two-pack of McVitie’s milk chocolate digestives
  • 10% back on Asda’s battered crispy fish strips

You can also earn rewards by completing “missions”, which are usually tasks like spending a certain amount to earn a voucher, or buying certain products to earn another.

Some examples of these offered today include:

  • Spend £50 by 30 September to earn £1.50
  • Buy five health and beauty products by 24 August to earn £2 B
  • Buy 10 packets or pieces of fruit and veg by 24 August to earn £1.50

Just be mindful of how much you’re spending – not every deal will be worth the money you spend to get it and remember to look around other shops to see what deals they have to compare.

Rewards you earn can be accessed in your “cash pot” within the app. 

What other loyalty schemes are there?

It’s important to have a few options to choose from – just to make sure you’re getting the best deal for your money.

But don’t worry, we’ve rounded up a few for you below.


Tesco’s Clubcard was launched in 1995 and, like Sainsbury’s, shoppers can earn points as they shop which can then be used to turn into vouchers for money off food or other partner schemes. 

Each time you spend £1 in store and online, you get one point when you scan your card or app.

You also get one point for every £2 spent on fuel.

One point equals 1p, so 150 points gets you £1.50, for example.

You’ll need a minimum of 150 points to request a voucher.

Once you have enough points, you can turn them into vouchers worth the face value to spend in store at Tesco, or you can triple their worth to spend at reward partners, including restaurants, and on days out.

Clubcard holders also get cheaper prices on some items compared to those without the loyalty card.

For instance shoppers could get PG Tips for £2.50 as part of the Clubcard Prices perk, while those without paid £3.

Sainsbury’s Nectar Card

One of the longest-running loyalty card schemes, the Nectar Card was launched in 2002 after Sainsbury’s, Debenhams, BP and Barclaycard all combined their loyalty schemes under one brand.

Sainsbury’s then bought Nectar in 2018 and revamped the loyalty scheme in 2019.

Sainsbury’s customers receive a range of points-boosting offers based on their shopping habits every week.

Customers would be able to see the deals on the website or app each week, then collect the extra points if they buy the item in store or online.

How it works is shoppers earn points when they spend money at Sainsbury’s, Sainsbury’s petrol stations and also at other retailers such as Ebay and Dulux Decorator Centres. 

To get one Nectar point you need to spend £1 in Sainsbury’s store, or you get one Nectar point for every litre of fuel purchased in Sainsbury’s fuel stations.

At most of Nectar’s online partner stores, you’ll collect two points for each £1 you spend.

One Nectar Card point is then worth 0.5p, so you need 200 Nectar points to save £1 to spend.

Once you have enough points you can turn them into vouchers to buy your next food shop at Sainsbury’s or to buy things such as plane tickets at Expedia, train tickets from Eurostar or cinema tickets for Vue cinemas.

My Morrisons

My Morrisons was launched in 2016 originally under the Morrisons More brand.

Shoppers used to get five points for every £1 spent in store, and a £5 voucher to spend at Morrisons for every 5,000 points accumulated.

But shoppers are no longer be able to collect points through the loyalty scheme since May 2021 after the scheme was overhauled and saw points collecting was scrapped.

Instead of getting points, shoppers now receive digital coupons that can be used for instant savings in stores. 

So you won’t be able to earn anything on your shopping, but you’ll get “personalised offers” and coupons to get money off your groceries.

Lidl Plus

Lidl launched a loyalty app in September 2020, which shoppers can use to get discounts on groceries, Sky bills and cinema tickets.

You have to scan your card as you shop in store (Lidl currently doesn’t offer an online shopping service), which sees you earn points.

Once you’ve earned a certain amount of points, Lidl will give you money off your shopping.

You can get a free in-store bakery item when you spend £50 in a month.

You’ll get a £2 coupon when you spend £100 in store a month, or a £10 coupon when you spend £200 in store a month.

Each time you spend there’s also a one in five chance of winning a prize with a digital scratchcard. Prizes range from 25p to £20 off your weekly shop.

You have seven days to use your coupons before they expire.

For more loyalty schemes, you can read a full list and our verdict over which ones are worth it here.

Before opting to sign up to any of the above schemes it’s important to take into account where you do your regular shop.

And don’t forget there are also ways to earn supermarket vouchers for free – for example, as part of the Household Support Fund.

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Major supermarket launches nationwide loyalty scheme – here’s how it works